Matt Madderra — Resume

About

A decade-plus in digital product leadership

Sr Director Digital Product Management at Mouser, a global authorized distributor of electronic components and industrial automation products. Leads the product organization behind mouser.com, from search and product discovery through checkout, setting strategy and portfolio direction across every digital surface.

Since joining in 2010, transformed the organization from waterfall delivery to modern agile product management, built a cross-functional team of 20+ across three countries, and scaled the enterprise localization program supporting a business operating in 23 languages across 60+ markets.

Experience

Career progression

Fifteen-plus years of progression through business analysis, product ownership, and global digital leadership. Click any role to expand.

Mouser

Mansfield, TX · Mar 2010 – Present

Sr Director Digital Product Management

Oct 2026 – Present

Leads Mouser's Digital Product Management organization, setting product strategy and portfolio direction for the global ecommerce experience millions of design engineers rely on.
Owns product outcomes across every customer-facing surface: discovery, commerce, content, mobile, and the localization platforms serving 60+ international markets.
Partners with the executive team and cross-functional leaders across engineering, UX, analytics, marketing, and customer support to translate business priorities into a coherent multi-year product roadmap.
Advances product management as a discipline at Mouser, evolving the operating model, experimentation practices, and outcome-driven decision making across the team.
Coaches and develops the next generation of product leaders through mentorship, succession planning, and structured career pathways.

Web Solutions Director

Jan 2020 – Oct 2026

Grew localized sites from 40 to 60+, extending regional market reach and client engagement.
Transformed traditional waterfall business analysis into agile product ownership and management, raising development efficiency, adaptability, and time to market.
Optimized a $1M+ translation budget supporting global ecommerce operations, enabling content localization across 20+ languages and a consistent brand experience worldwide.
Led a 20+ member cross-functional team across 4 offices in 3 countries, aligning strategic priorities and driving high-performance results globally.
Shaped solution strategies and defined requirements by analyzing customer needs, market trends, and business objectives, steering scalable ecommerce initiatives.
Sourced and collaborated with web vendors to enhance Mouser's global web customer experience, ensuring solutions aligned with strategic business objectives.
Partnered with senior management and leaders to define project goals, solve business challenges, and ensure deliverables met organizational needs.
Championed the software development lifecycle and agile methodology, enabling continuous delivery of customer value and faster time-to-market.

Web Solutions Manager

May 2018 – Dec 2019

Delivered customer experience and solutions management initiatives for Mouser's Internet Business department, ensuring technology and business projects delivered measurable value.
Headed a team of business analysts and specialists executing multiple projects across functional groups and departments.
Operated within the software development lifecycle to support Business Analysis, Product Ownership, and Product Management functions.
Sourced and collaborated with external vendors to enhance and optimize Mouser's global web customer experience.
Coordinated with internal and external teams, providing training, mentorship, and guidance for timely and successful project delivery.

Web Business Analysis Manager

Oct 2014 – May 2018

Directed a team of Business Analysts executing projects across functional groups, supporting internal web applications and the external ecommerce website.
Planned, coordinated, and collaborated with internal teams and external departments for seamless project flow through the SDLC.
Oversaw team capacity, prioritized projects, and ensured adherence to established policies and procedures.
Partnered with management peers to align team performance with organizational expectations, standardizing analyst roles and responsibilities across the company.
Mentored, trained, and guided team members to drive successful project execution and foster a high-performance culture.

Sr Business Analyst-IB

Dec 2012 – Oct 2014

Developed functional specifications and supporting documentation to define requirements.
Reviewed and refined requirements, specifications, business processes, and recommendations to ensure proposed solutions met business objectives and quality standards.
Steered project coordination with external partners providing online video and rich media delivery, internet analytics, web metrics, and domain portfolio management.
Analyzed project stakeholders' challenges, company operations, and industry trends to identify opportunities and inform solution strategies.

Business Analyst-IB

Oct 2010 – Dec 2012

Collaborated with business partners, managers, and developers to align requirements.
Created graphical mockups as visual aids for managers, developers, and stakeholders.
Participated in routine project communications to implement requirements across teams.
Produced web content and assets for Mouser.com, building the site's online presence.
Developed business requirements and established rules from stakeholder input.

Prior role at Mouser: Web Content Designer (Mar 2010 – Oct 2010)

Zale Corporation

Irving, TX · Jun 2007 – Mar 2010

Business Analyst

Jun 2007 – Mar 2010

Created, updated, and maintained project and application documentation for the Portals development team.
Analyzed stakeholder needs to define project scope and requirements.

Pier 1 Imports

Fort Worth, TX · Dec 2006 – Jun 2007

Business Analyst Intern

Dec 2006 – Jun 2007

Worked on the inventory management application team as a quality assurance business analyst intern.
Assisted in authoring requirement specification documents and test scripts for applications.

Education

Academic foundation

Bachelor of Science

Computer Information Technology

Texas Christian University

Fort Worth, TX · Aug 2003 – May 2007

Student Activities & Societies

Upsilon Pi Epsilon Student Government Association Hillel Foundation for Jewish Campus Life Student Foundation Residence Hall Association Computer Science Society

Affiliations

TCU Alumni Association TCU Clark Society TCU Frog Club

Graduate Certificate

Leadership Education, Theory, and Practice

Texas A&M University

College Station, TX · Jan 2019 – Dec 2021

Affiliations

Association of Former Students 12th Man Foundation

Capabilities

Skills & technologies

Core Skills

Product Strategy Product Portfolio Management Product Discovery Roadmap Management Product Management Management Leadership Global Ecommerce Business Analysis Training & Development Software Development Life Cycle Vendor Management Voice of the Customer Web Marketing Web Design Desktop & Mobile Applications Strategic Direction

Technologies

Adobe Creative Cloud HTML / CSS / JavaScript Brightcove Video Cloud Google Analytics Premium LivePerson Live Engage Microsoft Office 365 Microsoft SQL Server Azure DevOps Oracle Eloqua Qualtrics CX MarkMonitor Domain Management SAFe Google Cloud AirTable

Affiliations

Electronic Components Industry Association International Institute of Business Analysis IEEE Association of Computing Machinery Scouting America National Eagle Scout Association Scouting Alumni Association Order of the Arrow

Recognitions & Honors